Laundry Soap

Alter Ego Luxury Laundry Detergent

Turn every load of laundry into a luxury experience with Alter Ego Luxury Laundry Detergent. Our premium, highly concentrated formula is handcrafted in small batches to provide a powerful clean while leaving your fabrics wrapped in long-lasting, boutique-inspired fragrance.

Designed to tackle everyday dirt, stains, and odors, this detergent delivers exceptional cleaning performance while helping your clothes, towels, and linens smell fresh long after they’re washed. A little goes a long way, making every bottle both effective and economical.

Choose from our collection of signature scents to bring your favorite fragrance into every load.

Available Sizes:

• 22 oz – Perfect for smaller households or trying a new scent.
• 36 oz – Ideal for frequent laundry days and your favorite everyday fragrance.

Why You’ll Love It:

• Highly concentrated formula
• Small batch, hand-poured
• Long-lasting luxury fragrance
• Powerful cleaning performance
• Safe for standard and high-efficiency (HE) washing machines
• Available in a variety of signature scents
• Made with care by Alter Ego

Directions: Shake well before each use. Use the recommended amount based on your load size and washer type. For best results, pair with Alter Ego Fabric Softener and Scent Crystals for an even longer-lasting fragrance experience.

Experience laundry that looks clean, feels fresh, and smells absolutely unforgettable.